Congratulations on choosing the electronic cigarette as an alternative to the smoke and chemical filled tobacco cigarettes.
The decision to do so is probably one of the best decisions you can make to improve your health.

When making the switch from smoking cigarettes to the electronic cigarette, many new users are bewildered about how to choose nicotine strength.
But it needn’t be confusing.
You can easily figure out what strength to start with by answering a few questions and then experimenting from there until you find what works best for you.
As with everything else in life, you learn by trial and error

We’re often asked exactly what 11mg or 24mg strengths mean for nicotine.
In short, it’s the amount of nicotine in milligrams, for each millilitre of E-Liquid, expressed as mg/ml.
Some companies choose to represent this as a percent per solution, which is where you’ll see 1.1% instead of 11mg/ml.
This means the same thing, just interpreted differently.

Also one of the most common questions about an E-cig relates to which e-liquid nicotine strength is equivalent to a particular kind of cigarette that a person smokes.
To better answer this question, it is better to understand how much nicotine is contained in the E-Liquid you are inhaling.

The nicotine density listed for e-liquid is the number of milligrams of nicotine per millilitre in the E-Liquid.
That means a 10ml bottle of 24mg nicotine e-liquid would have 240mg of nicotine in it (24mg x 10ml). Likewise, a 30ml bottle of 24mg e-liquid would have 720mg of nicotine in it (24mg x 30ml).

When you refill your e-cartridges with e-liquid, you may need to know how much nicotine is contained in your refilling e-liquid. There are approximately 20 drops of e-liquid per millilitre.
So, using our 24mg nicotine e-liquid once again as an example, there would be 1.2mg of nicotine per drop (24mg/20 drops). So, if you put three drops of e-liquid onto a e-cartridge (or directly onto the atomizer for those of you that direct-drip), that means you will be taking in 3.6mg of nicotine from the time you start vaping until you top off again.

The amount as well as the feeling of the nicotine absorbed by the body from electronic cigarette smoking depends on many factors, including the density of the nicotine in e-liquid, the E-cig  vaporising quantity, the smoking frequency and timing, and the smoking inhaling respiration.



All the batteries we sell are of a high standard and, as long as proper charging procedures are followed, will last for a long time. The guidelines for safe battery usage are as follows:

  •  NEVER leave batteries unattended when charging
  • When charging batteries via USB – NEVER over-tighten them in the charger
  • Never over-tighten atomisers onto your device, screw only until contact is made – then stop
  • Always use the correct charger for the batteries as recommended and supplied Hip Hop Juice.
  • Remove batteries from the charger immediately once the light turns green, NEVER leave charging overnight or in unoccupied premises.
  • Discontinue using a battery if it fails to retain a charge or looks damaged in any way



Try making a switch to a stronger e-liquid that has a higher quantity of nicotine, to get the same effects as you would from smoking a cigarette.
Another idea is to use a stronger, variable voltage device that means you can boost or lower the voltage so that you get the hit you need.

Equally, make sure you are using your device in the right way for maximum effect. If you are like the majority of smokers, you will have grown used to pulling on tobacco by drawing brief drags directly into your lungs. Instead try taking a longer pull of the vapour into your mouth then inhaling it all into your lungs at the same time.

Another very straightforward and easily put right issue could be that your battery is almost fully discharged. So, before you do anything else, try using a battery that’s fully charged, and see what difference that makes.
Something else to check is your atomiser. This could have become flooded, or you may need a new coil for it.



If you have an ego style battery, click the button 5 times quickly to be absolutely sure it is switched on.
Alternatively, there could be a problem with the connection between your battery and the atomiser. in this case clean the ends of the atomiser and your battery terminal with a cotton bud.

Please also see “My battery light is on, but no vapour”



These are probably due to a flooded atomiser. You may have overfilled the tank, screwed it too tightly or loosely on to the battery, or cross threaded it. The solution here is to take the tank apart and double check all the parts are screwed together properly, including the coil. Next clean the battery and bottom of the tank. If the tank has a removable mouthpiece, use a piece of tissue to make sure any condensation build up is removed.



This could be because you are using the atomiser without priming the wicks to allow the e-liquid to saturate them. To do this just simply take a couple of short pulls without pressing the button. Another reason could be that your tank is empty, this can happen in the case of atomisers without a glass section. Thirdly reason could be your coil needs to be replaced. Our coils have, on average a 3-4 week lifetime (please note this could be shorter in the case of dual coils)

If you are using a variable voltage device you could also try turning down the voltage to see if this helps.



This is most likely to be a problem with the centre pin in your battery. Sometimes when a different tank is used on the battery, a tank is screwed on too tightly (and often for no reason at all) this pushes the pin down so your tank does not make a connection with the battery. This is easily remedied though.

The trick here is to be gentle. take something small such as a pin or small screwdriver and put it down the edge of the pin inside the battery terminal. Pull it up slightly and very slowly. Repeat this at 3 or 4 points around the edge to make sure it raises evenly. Re-seat your tank taking care not to screw it down too far.

This is a video which shows the steps described above:
(fix begins at 1:25)



The propylene glycol in e-liquid can cause a dry/sore throat as it is known to slightly dehydrate you. The best cure is prevention by upping your fluid intake slightly when starting to use e-cigarettes. A few people do have a negative reaction to PG and may benefit from switching to an e-liquid with a higher VG (vegetable glycerine) percentage.



Although an e-cigarette mimics and satisfies the oral sensation of smoking, we cannot and do not advertise e-cigarettes to be an aid for quitting smoking or a nicotine replacement therapy (NRT). Electronic cigarette technology is still relatively new, however it is now universally recognised as being infinitely safer than smoking combustible tobacco.